Melbourne Cobras Accelerate for 2026 with New Partnership with Kilmore Toyota

The Melbourne Cobras are proud to announce a dynamic new partnership with Kilmore Toyota, a leading local dealership serving the communities of Melbourne’s Northern Growth Corridor. 

This collaboration brings together an ambitious, community-focused hockey franchise and a trusted automotive partner that shares a strong commitment to supporting local families and grassroots sport. Together, they will deliver high-energy matchday experiences, boost hockey participation across the north and create unforgettable moments for players, fans and the wider community as the Cobras prepare for their debut in the 2026 Hockey One season.

Kilmore Toyota will feature eye-catching display cars and deliver engaging interactive activation areas at the Cobras’ home games, with further opportunities to connect with fans at the franchises regional matches  

As the Cobras’ popular Hookin2Hockey program expands into the Northern Growth Corridor, Kilmore Toyota will play a prominent role with branded activations at new centres in Kalkallo (Cloverton), Mickleham, Wallan, Kilmore, and Seymour.

“We’re incredibly proud to partner with the Melbourne Cobras as they embark on their inaugural Hockey One season in 2026. At Kilmore Toyota, supporting local communities, families and grassroots sport is at the heart of everything we do, so this partnership is a natural fit for us” said Kilmore Toyota Dealer Principal, Adam Dove.

“From engaging matchday experiences to supporting programs like Hookin2Hockey in our local towns, we look forward to helping inspire the next generation of players and bringing the community together through sport.”

Hockey Victoria CEO Andrew Skillern said:  “We are delighted to partner with Kilmore Toyota, a leading Australian brand that actively supports local families and grassroots sport every day. This partnership brings together our shared commitment to building strong community connections across the north of Melbourne. We look forward to supporting our local community together.”

About Hockey Victoria: 
Hockey Victoria is the State Sporting Association responsible for the delivery of all Hockey in Victoria. We administer and develop competition and events for 15,000 participants from over 140 clubs across the state. With 90,000 registered participants nationally in 2025, hockey remains one of Australia’s most popular participation sports. 

Additionally, HV manage two Hockey One Franchises including the Hockey Club Melbourne and the newly launched Melbourne Cobras. The teams play in the national Hockey One League. In 2025, HC Melbourne Men won the Hockey One title for the second time in a row. The women’s team also secured silver in an incredibly successful year.  

About Kilmore Toyota
Kilmore Toyota is a trusted and established dealership located in  Kilmore, proudly supporting the automotive needs of the local community and surrounding regions. With a strong reputation for reliability and customer service, the dealership proudly serves the communities of Kilmore, Seymour, Wallan, Beveridge, Euroa, Heathcote and surrounding areas, offering a comprehensive range of new and used vehicles to suit all lifestyles and budgets

Committed to delivering outstanding service, the team prides itself on delivering a personalised, community-focused experience and supporting local initiatives and organisations across the region.  

About Hockey One: 
Hockey One (H1) is Australia’s highest level hockey competition for both male and female players with a host of international talent across the league. There are currently eight (8) teams, each with a men’s and a women’s team playing under the same team name including Adelaide Fire, Canberra Chill, NSW Pride, Brisbane Blaze, Perth Thundersticks, Tassie Tigers, Hockey Club Melbourne and now, the Melbourne Cobras. 

Media Contact:
Brad Vanderwert
General Manager - Government Relations & Melbourne Cobras
Email: bvanderwert@hockeyvictoria.org.au