Hockey Victoria Welcomes New Balance and Belgravia Apparel as Official Apparel Partner
Published Fri 29 May 2026
Hockey Victoria is proud to announce an exciting new multi-year partnership with global sportswear leader New Balance, and their Australasian elite teamwear partner, Belgravia Apparel, who will become the Official Apparel Supplier for Hockey Victoria and its associated teams.
Belgravia Apparel will provide New Balance branded teamwear for all Hockey Victoria pathway programs and representative teams; this includes all Victorian and Development teams as well as the Junior State Championships Zone Teams. In addition, the two Melbourne based Hockey One franchises — Hockey Club Melbourne and the Melbourne Cobras, will proudly wear New Balance uniforms this season.
The partnership will see Belgravia Apparel deliver high-performance New Balance apparel designed to meet the demands of athletes at every level — from grassroots participation through to elite competition. Players, staff, and officials across Hockey Victoria programs and teams will all benefit.
Hockey Victoria CEO Andrew Skillern welcomed the partnership, highlighting the shared values between the two organisations.
“We are thrilled to partner with Belgravia Apparel and New Balance, a globally recognised brand renowned for empowering individuals through sport and craftsmanship, fostering positive change in communities around the world. This agreement ensures our athletes, teams, and programs are equipped with world-class apparel, while also strengthening the brand of our H1 teams and sport beyond the pitch’
This partnership sees Hockey Victoria join several professional sporting organisations and elite clubs across Australia and New Zealand that choose New Balance high-performance teamwear, including Cricket Australia and seven AFL and AFLW teams.
Belgravia Apparel and New Balance have expanded their Hockey presence in the past few seasons with Hockey Victoria joining New Zealand Black Sticks, Hockey NSW, Hockey SA and Hockey NT as partners adorning the New Balance brand.
Belgravia Apparel Chief Operating Officer, Brian Waldron, said:
“Together with New Balance we believe in empowering sport at every level.
This partnership reflects a shared commitment to quality, performance and long-term investment in the continued growth of Hockey across Victoria.
Looking Ahead
With the partnership commencing on 1 July 2026, plans are already underway to roll out new apparel ranges. The following teams will order New Balance apparel later this year:
· Under 14 State and Development Teams competing in Canberra in October
· All Indoor State Teams selected later in the year
· Hockey Club Melbourne & Melbourne Cobras
Then all remaining State Teams will transition to New Balance teamwear for the 2027 National Championships.
The Under 18 JSC participants, Masters State Teams and Country State Teams will all be in GAME apparel this year, before making the transition in 2027.
To check out some of the Melbourne Cobras and HC Melbourne apparel on sale already, head to the respective teams’ websites. There will be more items added to both ranges over the coming weeks!
